Regional Vice President - Cybersecurity Division, Auriga
Elida Policastro has over 20 years’ experience in corporate end user sales, channel sales, business development, team building, sales management and channel management in the IT industry in EMEA, US, ASIA & LATAM. She has extensive expertise in managing Spanish and International sales and marketing teams in the security, storage, virtualization and cloud infrastructure markets, leading sales operations for turnaround and high-growth organizations
Elida is focused on customer’s needs analysis with a consultative approach to software and application sales. Repeated success guiding cross-functional teams in the launching of leading-edge technology solutions driving record-setting sales. She is an expert presenter, negotiator, and business person who is able to forge solid relationships with strategic partners and build consensus across multiple organizational levels.
She is a solution and results driven individual who combines sales accomplishments with general management experience, leading people, processes, strategies and target delivery across sales, marketing, and channel management operations.
Elida has strong interpersonal, presentation, organizational and planning skills who is also highly motivated by nature, goal-oriented and pragmatic, with the urge to outperform. She has a solid and current contact list of senior leaders in the IT channel, distribution and end users (banks, assurances, IAD´s.) across EMEA, US, ASIA & LATAM.
She has entrepreneurial spirit, start-up experience as well as international business expansion background around the world. Elida is fluent in English, French and Spanish and also available for travel as much as required to drive the business and reach objectives.